产品设计开发过程中需要倾听客户的声音，问题是，客户往往并不知道想要什么。那么该…
产品设计开发过程中需要倾听客户的声音，问题是，客户往往并不知道想要什么。那么该如何去满足客户的需求呢？
we always think that we need to listen to the voice of customers in the process of product design and development. but actually customers often do not know what they want. so how to meet their demand?
课程名称：jtbd – 以客户为中心的产品规划新工具
course：jtbd – a roadmap for customer-centered innovation
讲师：稻垣公夫先生
instructor：mr. kimio inagaki
授课语言：中英文
language： english & chinese
课程提纲：
1）理解客户价值的重要性
2）jtbd方法和案例演练
3）客户价值因果图
course outline：
1) importance of understanding customer value
2) jtbd method and case study
3) customer value causal maps
适合对象：创业者，企业产品规划和开发人员、市场负责人等
who should attend： entrepreneurs, product planning and developers, marketing leaders etc.