this workshop, inspired by pascal dennis’s book “harnessing digital disruption”, provides participants with the tools and frameworks needed to navigate the digital landscape effectively. through a combination of theoretical understanding and hands-on activities, attendees will learn to integrate lean thinking with digital innovation strategies to enhance customer value, streamline processes, and foster a culture of continuous improvement and agility.
workshop time：june 5th 09：30-16：30
main objectives and goals:
- understand the impact of digital disruption and the role of lean thinking in navigating it.
- learn to define problems effectively and identify opportunities for innovation.
- apply customer journey mapping and persona creation to enhance user experiences.
- utilize design thinking and lean methodologies to develop actionable strategies for digital transformation.
- create a plan to implement lean digital transformation initiatives within your organization.
who should participate:
- business leaders and managers across all sectors looking to drive digital transformation.
- digital transformation officers and innovation managers seeking lean approaches to innovation.
- product and service design leaders and team members aiming to improve customer experiences.
- continuous improvement specialists interested in applying lean principles to digital projects.
macro agenda:
- introduction to digital disruption and lean thinking
- defining problems and identifying opportunities
- identifying types of problems and areas for innovation
- customer journey mapping & persona creation
- hands-on activity: mapping out customer journeys and creating personas
- design thinking for digital solutions
- introduction to the design thinking process
- hands-on activity: design sprint – generating and refining ideas for digital solutions
- applying technology to enhance customer experiences and streamline processes
- developing an action plan for lean digital transformation
- creating a roadmap for implementing changes
- measuring success and continuously identify and overcome potential challenges.
this workshop is structured to ensure participants not only gain theoretical knowledge but also apply what they learn through practical exercises, which represent a significant portion of the day’s activities. this approach is designed to empower attendees with the confidence and tools to initiate or further their organization’s digital transformation journey effectively.
facilitator introduction：
christopher g. thompson is the director at lean institute brazil (lib) and an elected member of the executive committee of the lean global network. with 20 years of experience, he has been spreading and implementing lean methodologies across latin america, supporting over 300 companies in their lean transformation by enhancing management models and organizational culture. he has worked across diverse sectors including automotive, aeronautical, naval, construction, metallurgy, food, pharmaceuticals, digital technology, healthcare, consumer goods, chemical, oil & gas, and services. over the past few years, he has focused on guiding organizations through lean strategic deployments. scrum master and specialized in design thinking at mit, with a master’s degree in naval and oceanic engineering from the polytechnic school of the university of sao paulo.